Insights
An AEO Blog
Heading hierarchy, schema types, FAQPage schema after Google's deprecation, llms.txt, and robots.txt for AI crawlers. A practical guide to page structure that works for Google search and AI answer engines, with code examples.
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AI citation tracking tells you whether your business appears when ChatGPT, Claude, Gemini, or Perplexity answers a question in your category. Here is what to measure and how to start.
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A practical comparison of the best answer engine optimization tools for 2026. What each platform tracks, what it costs, and which ones are worth it for local and regional businesses.
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Pew Research's June 2026 survey finds 49% of U.S. adults now use AI chatbots, and 42% use them to search for information. What that shift means for your brand's visibility.
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ChatGPT citations fell 86–94%. Perplexity killed ads entirely. Claude is staying ad-free. Three engines, three monetization bets, and very different rules for who gets cited.
Read article →Google published its clearest statement yet on what website owners should — and should not — be doing for AI Overviews and AI Mode. llms.txt, content chunking, and rewriting for AI are all flagged as unnecessary.
Read article →Most local businesses know what SEO is. Fewer know what GEO is. Almost none know what AEO is. All three now affect whether your business gets found — and they are not the same thing.
Read article →Schema markup is the default AEO recommendation. Two controlled experiments now show LLMs tokenize JSON-LD as plain text — structured relationships are invisible to AI. Here is what actually drives citations.
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Visitors arriving from ChatGPT, Claude, and Perplexity are not just new traffic. Real analytics data from a 28-day period shows they engage more, stay longer, and convert at nearly 3x the rate of standard referral traffic.
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AI has made it easy to create websites, but harder to be selected. As search shifts toward AI-generated answers, only clear, properly structured, and authoritative websites will remain visible.
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Artificial intelligence is the latest in a long series of technology shifts that have reshaped how businesses operate. What history tells us about navigating this one.
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Ranking in search results no longer guarantees influence over buyer decisions. Answer Engine Optimization ensures AI systems can confidently select your content as the answer.
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