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Position Zero

An AEO Blog

Page structure guide for SEO and AEO showing heading hierarchy, schema types, llms.txt format, and robots.txt AI crawler configuration
Strategy July 2026

How to Structure a Page for Both SEO and AEO in 2026

Heading hierarchy, schema types, FAQPage schema after Google's deprecation, llms.txt, and robots.txt for AI crawlers. A practical guide to page structure that works for Google search and AI answer engines, with code examples.

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Five AI citation tracking metrics with platform comparison and manual vs automated cost breakdown
Strategy June 2026

How to Track AI Citations: A Practical Guide for Local Businesses in 2026

AI citation tracking tells you whether your business appears when ChatGPT, Claude, Gemini, or Perplexity answers a question in your category. Here is what to measure and how to start.

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Comparison grid showing seven answer engine optimization tools with platforms, pricing, and features side by side
Strategy June 2026

Answer Engine Optimization Tools: 7 Best AEO Platforms Reviewed for 2026

A practical comparison of the best answer engine optimization tools for 2026. What each platform tracks, what it costs, and which ones are worth it for local and regional businesses.

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Chart showing AI chatbot adoption rising from 33% to 49% of U.S. adults between 2024 and 2026
Research June 2026

Half of Americans Now Use AI Chatbots for Information. Is Your Business in Their Answers?

Pew Research's June 2026 survey finds 49% of U.S. adults now use AI chatbots, and 42% use them to search for information. What that shift means for your brand's visibility.

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Three-column graphic comparing ChatGPT, Perplexity, and Claude citation and monetization strategies
Strategy June 2026

The Answer Engines Are Splitting Up. Here Is What That Means for Getting Cited.

ChatGPT citations fell 86–94%. Perplexity killed ads entirely. Claude is staying ad-free. Three engines, three monetization bets, and very different rules for who gets cited.

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Google's official AI search optimization guide — mythbusting common AEO tactics
Strategy May 2026

Google's Official AI Search Optimization Guide Pushes Back on Common AEO Tactics

Google published its clearest statement yet on what website owners should — and should not — be doing for AI Overviews and AI Mode. llms.txt, content chunking, and rewriting for AI are all flagged as unnecessary.

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Three-column graphic comparing SEO, GEO, and AEO with definitions and status labels
Strategy May 2026

SEO, GEO, and AEO: What Local Businesses Actually Need to Know About AI Search

Most local businesses know what SEO is. Fewer know what GEO is. Almost none know what AEO is. All three now affect whether your business gets found — and they are not the same thing.

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Side-by-side comparison showing what you think AI sees in JSON-LD schema versus what it actually sees — plain tokenized text
Research May 2026

The Schema Myth: What AI Platforms Actually Use to Decide What to Cite

Schema markup is the default AEO recommendation. Two controlled experiments now show LLMs tokenize JSON-LD as plain text — structured relationships are invisible to AI. Here is what actually drives citations.

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Analytics dashboard showing AI-referred traffic trending upward
Research April 2026

Why AI-Referred Traffic Is a Valuable Audience You Cannot Afford to Ignore

Visitors arriving from ChatGPT, Claude, and Perplexity are not just new traffic. Real analytics data from a 28-day period shows they engage more, stay longer, and convert at nearly 3x the rate of standard referral traffic.

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Why websites still matter for AI SEO and AEO
Web Development 2025

Why Websites Still Matter for SEO and AEO in AI Search

AI has made it easy to create websites, but harder to be selected. As search shifts toward AI-generated answers, only clear, properly structured, and authoritative websites will remain visible.

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AI, data governance, and 30 years of technology change
Strategy 2025

AI, Data Governance, and 30 Years of Technology Change

Artificial intelligence is the latest in a long series of technology shifts that have reshaped how businesses operate. What history tells us about navigating this one.

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Answer Engine Optimization: the difference between ranking and being selected
AEO 2025

Answer Engine Optimization Isn't SEO 2.0: The Difference Between Ranking and Being Selected

Ranking in search results no longer guarantees influence over buyer decisions. Answer Engine Optimization ensures AI systems can confidently select your content as the answer.

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