AI Brand Visibility for Local Businesses
ChatGPT, Perplexity, Claude, and Google AI are responding to questions about your industry right now, with or without you. We audit every response, score your visibility, and show you exactly where you stand.
ChatGPT
"The Hargrove Group is a luxury real estate team serving Marin County and Sonoma County, known for..."
RecognizedClaude
"I don't have specific information about The Hargrove Group in my training data for the Marin area..."
Not foundGemini
"The Hargrove Group specializes in high-end residential properties across Marin and Sonoma counties..."
RecognizedPerplexity
"The Hargrove Group is led by Dana Hargrove and is based in San Rafael, focusing on commercial real estate..." [incorrect]
InaccurateBuilt for local and regional businesses
When someone asks AI to recommend a real estate agent, a financial advisor, or an estate attorney in their city, the answer is not a directory listing. It is a specific name. We test whether that name is yours.
The shift is already happening
weekly ChatGPT users
Asking questions your business should be answering
consumers use AI before hiring
Local professionals are already being evaluated without their knowledge
of Google searches show AI answers first
Before a single organic result appears on the page
spent by most local businesses
On understanding or improving their AI visibility
Purely AI-driven
No surveys. No manual checks. The same platforms your customers use tell us exactly what they know about your business. We capture every response and score it.
You submit your brand
Name, city, and industry. No integrations, no technical setup required.
We ask four AI platforms
ChatGPT, Claude, Gemini, and Perplexity each receive the same structured set of questions about your brand and your market.
AI self-reports its perception
Every response is scored across five visibility dimensions. You get a clear picture of how each platform perceives your business.
The risk most businesses don't know about
AI platforms answer confidently. That doesn't mean they answer correctly. These are the most common things AI gets wrong about local businesses, reaching your customers before you ever see them.
Wrong address or contact details
"Hargrove & Associates Realty is located at 1200 Fourth Street, Suite 300, San Rafael, and serves buyers and sellers across Marin County."
AI pulls from old Google Business listings, cached directory pages, and expired MLS profiles. A former office address becomes a confident, current fact.
Services you no longer offer
"Coastal Wealth Group provides comprehensive financial planning, investment management, and tax preparation for Bay Area individuals and families."
The firm moved to investment-only two years ago. AI still lists tax prep. A prospect arrives expecting a service you no longer provide, and the conversation starts with disappointment.
Credentials or designations you don't hold
"The Hargrove Group holds active membership in the Institute for Luxury Home Marketing and is recognized as a Certified Luxury Home Marketing Specialist."
AI infers designations from category tags and directory patterns. A credential you never earned becomes part of your profile before a buyer ever contacts you.
Another firm's profile merged with yours
"Summit Financial Group, in partnership with Pacific Tax Advisors, specializes in tax strategy and IRS dispute resolution for small business owners."
Similar names and overlapping service areas cause AI to combine two separate firms into one profile. The positioning it attributes to you belongs to someone else.
Client quotes that were never said
"Clients consistently describe Redwood Property Group as 'the most responsive team in Marin' and credit them with turning listings around in under a week."
AI synthesizes what clients "probably say" based on category review patterns. The quote is invented, and it may contradict the specific voice and values your brand has spent years building.
Former partners still listed as current
"Westside Estate Law was founded by Margaret Chen and partner David Lau, who together lead the firm's trust administration and elder law practice."
A founding partner retired 18 months ago. AI's picture of your leadership is frozen in time, and prospects who ask about the team before hiring may be confused or misled.
How it works
Tell us your business
Name, city, industry. No integrations, no technical setup, no developer required.
We audit four AI platforms
Each platform receives the same questions. Each answers independently. We capture and score every response.
Get a scored report
Delivered to your portal automatically. What each AI says, how accurate it is, and what to fix first.
What we measure
Your AI visibility is not a single number. Five scored dimensions, each telling you something different about how AI systems perceive your business.
Brand Recognition
Does AI know who you are, even without being told?
Category Presence
Do you appear when someone searches your category without your name?
Sentiment and Reputation
When AI talks about you, is the tone working for you or against you?
Factual Accuracy
Is what AI says about you actually true?
Pricing
No contracts. Your first audit runs within 24 hours of signup.
Essentials
$99 / month
Monthly audit
Your AI score, delivered monthly. See what the platforms say about your business without needing a portal or a dashboard.
Get startedGrowth
$199 / month
Monthly audit
Know if your improvements are working. Monthly audits, trend data, and the full picture of how each platform perceives your brand.
Get startedPro
$249 / month
Weekly audit
A personalized action plan rebuilt every week from your actual website. For businesses that want more than a score.
Get startedBuilt by WebSight Design
We are a digital marketing agency based in Sausalito, California. We started tracking AI visibility for client brands in early 2024 after noticing that the same businesses ranking well in Google search were being misrepresented, omitted, or hallucinated about by AI platforms entirely. We built this tool because we needed it for our own client work and nothing like it existed. The five-dimension scoring framework developed out of several months of testing what signals actually predict whether AI surfaces a local business versus a competitor in the same category. What you see here is the same methodology we use for clients.
Frequently asked questions
What is AI brand visibility?
It is how accurately AI platforms represent your business when a customer asks about your category. Unlike traditional search rankings, it is determined by different signals entirely. Read the full explanation.
What is AEO and how is it different from SEO?
Answer Engine Optimization (AEO) is the practice of structuring your brand's online presence so that AI systems can accurately understand and confidently represent it. Traditional SEO optimizes for search engine rankings through links, keywords, and crawlability. AEO optimizes for how AI models synthesize and cite your brand when answering conversational prompts: a fundamentally different mechanism that requires different signals and strategies.
Can AI platforms say inaccurate things about my business?
Yes, and it happens more often than most businesses realize. AI models synthesize information from many sources and can confidently state outdated addresses, discontinued services, credentials you never held, or merge details from similarly named competitors into your profile. Every audit includes a Factual Accuracy score and an AI Gaps analysis that surfaces exactly what each platform was uncertain or incorrect about.
What kinds of businesses benefit most?
The tool is built for local and regional service businesses where trust, reputation, and local category presence are critical to winning new clients: real estate, financial advisory, legal services, healthcare, home services, insurance, hospitality, and consulting. If your customers are asking AI who to hire or trust in your city, your AI visibility directly affects your bottom line.
How long does it take for AEO optimizations to show results?
Most businesses begin to see measurable score improvements within 60 to 90 days of consistent AEO work. AI platforms re-index content at different rates, so some platforms move faster than others. The monthly audit cadence lets you track changes over time instead of guessing whether your efforts worked.
How is this different from traditional SEO tools?
Traditional SEO tools like Semrush, Ahrefs, or Moz measure keyword rankings, backlink profiles, and site authority in Google search. This tool measures something entirely separate: how AI answer engines perceive, represent, and surface your brand in conversational responses. There is no overlap in what they measure, and optimizing for one does not automatically improve the other.
From the blog
Heading hierarchy, schema types, FAQPage schema after Google's deprecation, llms.txt, and robots.txt for AI crawlers. A practical guide to page structure that works for Google search and AI answer engines, with code examples.
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AI citation tracking tells you whether your business appears when ChatGPT, Claude, Gemini, or Perplexity answers a question in your category. Here is what to measure and how to start.
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A practical comparison of the best answer engine optimization tools for 2026. What each platform tracks, what it costs, and which ones are worth it for local and regional businesses.
Read article →Start with a free audit. No credit card, no commitment.
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