How it works
Four AI platforms answer a structured questionnaire about your brand, independently, via their official APIs. We capture every response, score it, and deliver a complete visibility report.
What makes this different
Traditional SEO tools measure search rankings, traffic, and web content — none of which tell you what AI platforms actually say about your brand. This audit goes directly to the source. Each platform receives the same prompt via its official API and responds independently, in its own words, with no knowledge of what the others said. Then a separate analysis pass reads all four response sets and writes your report.
AI platforms self-report
ChatGPT, Claude, Gemini, and Perplexity each receive the same questionnaire simultaneously via their official APIs. They respond independently with no knowledge of each other's answers.
Responses captured and scored
Every response is recorded verbatim. Five dimension scores are extracted per platform. Nothing is approximated, inferred, or estimated from proxy signals.
Analysis AI writes your report
A separate AI analysis reads the complete set of responses from all four platforms, writes per-platform verdicts, surfaces cross-platform patterns, and generates your AEO action plan.
Branded vs. unbranded
A brand can score well on one and fail completely on the other. Both matter. Most brands we audit have a gap between them.
Your brand name is in the prompt
AI is asked specifically about you and must answer with what it knows. This reveals how accurately AI represents you to people who already know you exist, whether it knows your services, your location, your leadership, and whether the facts it states are correct.
Branded search
Your brand name never appears
AI has to surface you on its own, based on what it knows about your category and location. This is where real discovery happens, and where most brands have the biggest gaps. If you don't appear here, you're invisible to people who haven't heard of you yet.
Unbranded discovery
Free audit included
Submit your business name and city. We run the full audit and send back your scores, platform verdicts, and top gaps, at no cost.
The question design
The questionnaire is structured around seven distinct areas of AI visibility. Each tests something specific. Together they reveal not just whether AI knows your brand, but how well, in what context, and where the gaps are.
Local and Niche Visibility
Questions that test whether your brand surfaces when location is part of the prompt: "best [category] in [city]," "who handles [specialty] near [area]." This is the hardest visibility signal to earn, because AI must independently associate your brand with a specific market, not just a category. For most regional businesses, it is where the largest gaps are found and where the most impactful improvements can be made.
Brand Recognition
Direct questions that test what AI knows about your brand when asked by name. This reveals whether AI can clearly describe who you are, what you do, and where you fit in your market.
Category Presence
Questions that ask AI to recommend providers or list top firms without mentioning your name. If you don't appear here, you're invisible to people who haven't heard of you yet.
Competitive Positioning
Questions that test how AI places your brand relative to competitors. This surfaces how you are framed alongside alternatives and whether your real differentiators come through.
Sentiment and Reputation
Questions that explore how AI characterizes your brand's reputation and the experience it associates with you. The narrative AI has built, even when no one asks a negative question.
Factual Accuracy
Questions that test specific details: your services, your leadership, your history, and your recognitions. Errors here are common and often invisible until you look for them directly.
Topical Authority
Questions that test whether your brand surfaces as a relevant resource for industry topics without your name in the prompt. Strong topical authority means AI sees you as a credible voice in your category.
The platforms
Each platform is queried via its official API. They receive the same prompt independently, with no knowledge of what the others said. The reason their answers differ is not random. Each one sources its knowledge differently, and that directly affects what it knows about your brand.
OpenAI's model combines a large pre-training corpus with real-time web search via Bing, triggered selectively — not on every query. That split means ChatGPT's knowledge of your brand can vary depending on whether a given question triggers a search or draws from training data alone. It is the AI most people reach for first.
High usage platform. What it says about you shapes the first impression for the largest number of users.
When queried via API, Anthropic's model has no real-time web access. It relies entirely on what was published and indexed before its training cutoff. Claude is the clearest signal of long-standing brand presence: if your information is not embedded across the web, it shows here first.
The purest test of your historical web footprint. Low scores here often mean you have not accumulated enough indexed content over time.
Google's model is built on the same infrastructure powering Google Search and AI Overviews. It queries Google's live search index in real time, which means your Gemini score is the closest available proxy for how Google's AI systems understand your brand — including your Google Business Profile and local citations.
Your Gemini score directly reflects your local SEO signals. A low score here often points to gaps in your Google Business Profile or local citation footprint.
Every Perplexity query triggers a real-time web search. Answers are generated from those results with citations, with no reliance on a pre-training snapshot. Your Perplexity score is the most direct reflection of your current web presence: what is published, indexed, and findable right now, including directories, review platforms, and press coverage.
The fastest-moving signal. Changes to your web presence show up here before any other platform, often within days.
The report
After all four platforms respond, a cross-platform analysis reads the complete response set and generates the analytical sections of your report from what it finds. Scores feed the charts. The narrative is written fresh from the platform responses, every single cycle.
Scores parsed and graded
Five dimension scores are extracted per platform and averaged across all four. The result is your overall score out of 100, plus per-platform breakdowns.
Per-platform verdicts written
For each platform, a verdict is written: what it claims about your brand, how it characterizes you, and where the gaps are. You bring the ground truth. The verdict shows what each platform says.
Cross-platform patterns surface
With all four platforms in view, patterns emerge that no single platform can reveal. Where they agree, where they diverge, which claims are consistent, these signals reveal the true state of your footprint.
Gaps named, not buried
The report does not average your weaknesses into a number. The category breakdown shows which dimensions are underperforming and on which platforms. Gaps are stated directly and prioritized for action.
Recurring audits
AI platforms update their models, re-index content, and shift behavior continuously. A score from 30 days ago reflects a different state of the internet, and potentially a different version of the AI, than today. Recurring tracking is what turns a snapshot into a signal you can act on.
Overall Visibility Score over 6 audits
+38 points over 6 weeks
Model updates change what AI knows
All four platforms update on rolling schedules. Those updates can shift how a brand is represented overnight, sometimes improving visibility, sometimes erasing it. Weekly tracking shows you when a model shift moves your score and why.
Your content keeps accumulating
Every article published, review earned, or mention accumulated online contributes to what AI understands about your brand. The effect is rarely immediate, but it is measurable over weeks. Recurring audits connect your content decisions to visibility outcomes.
Competitor activity reshapes your category
Category presence is relative. If a competitor earns a surge of coverage, AI may begin surfacing them ahead of you in the same unbranded prompts. That shift happens gradually, then suddenly. Recurring tracking gives you the signal before it becomes lost business.
Frequently asked questions
What does the audit actually measure?
The audit measures how each of the four major AI platforms understands and represents your brand. That includes whether each platform recognizes your business by name, whether it surfaces you in unbranded category searches, the accuracy of the details it states, the tone in which it describes you, and whether it positions you as an authority in your field. These five dimensions are each scored out of 20, giving you a per-platform score out of 100.
How long does an audit take to complete?
Most audits complete within 15 to 30 minutes of being queued, depending on response times from each AI platform. After signup, your first audit is queued immediately and you will receive a notification when your report and action plan are ready. Scheduled audits run automatically at the cadence set by your plan, monthly for Essentials and weekly for Growth and Pro.
What prompts do you send to each AI platform?
Each platform receives a structured set of scored questions covering direct brand queries, unbranded category searches, local discovery prompts, sentiment and reputation probes, factual verification checks, and topical authority tests. Additional supplemental questions collect contextual data including competitor mentions, inaccuracies the AI flags in its own responses, and sources cited. The same prompts are used every audit so scores are directly comparable across audit cycles.
Do different AI platforms give different results for the same brand?
Yes, and that variation is one of the most useful things the audit reveals. Each platform has its own training data, retrieval methods, and way of weighing sources, so they often reach meaningfully different conclusions about the same brand. One model may recognize your brand confidently while another has almost no indexed information about you. The audit scores all four independently so you can see not just your overall visibility but exactly where the gaps are and which platforms need the most work.
What happens after my audit is complete?
You receive an email notification with a summary of your scores and a link to your full report. Growth and Pro subscribers also receive an AEO Action Plan with prioritized steps for improving your AI representation. Everything is available in your client portal, where scores are tracked over time so you can measure the impact of changes you make between audit cycles.
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We test the prompts your local customers are actually typing into AI right now.
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